A Sisyphean Task…

May 19th, 2008 by Stefanos Damianakis

It never ceases to amaze me just how much (successful) brainwashing is out there… a common misconception is that the way to deal with the pervasive nature of “imperfect data” is to somehow magically keep all of the data “perfect” all of the time.

Like Sisyphus, we’d up end never ever reaching our goal.

Instead, what we need to focus on is enabling software systems that can handle imperfect data – while still doing what we can to keep the data in reasonable shape. This is the solution to strive for – and it really is independent of the software that Netrics makes. Of course, I believe that our software delivers the best such solution but that’s beside the point.

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Data matching is a fundamental operation in many applications, from improving data quality to implementing master data management. Stef Damianakis, CEO of Netrics, a world leader in matching technology, shares his thoughts on the state of the technology and business of data matching.

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