http://www.netrics.com/blog A High Definition View of the Business and Technology of Data Matching Wed, 21 May 2008 12:00:16 +0000 http://backend.userland.com/rss092 en I came across this recent article in BtoB Magazine BtoB Magazine: “Marketers: Clean customer data a priority in 2008” By Carol Krol March 17, 2008 It's great to see that simply collecting customer data is no longer good enough - the data needs to be usable to benefit the business. Refining customer data quality and access ... http://www.netrics.com/blog/index.php/2008/05/20/the-monk-factor/ It never ceases to amaze me just how much (successful) brainwashing is out there... a common misconception is that the way to deal with the pervasive nature of "imperfect data" is to somehow magically keep all of the data "perfect" all of the time. Like Sisyphus, we'd up end never ever reaching our goal. Instead, ... http://www.netrics.com/blog/index.php/2008/05/19/a-sisyphean-task/ Some folks asked if we watch too much TV here at Netrics... why did we name our blog "Netrics HD"?  Are we launching a high-def channel? Alas, no we aren't. We chose the name because we believe in viewing database data – regardless of the application – though a "High Definition" lens. ... http://www.netrics.com/blog/index.php/2008/05/16/high-fidelity-data/ Recently a friend of mine asked exactly how I was planning to blog about both business and technology. He pointed out the well known (but flawed) theory that says business folks are bored with technical details and technical folks are bored with business details.I love both business and technology and ... http://www.netrics.com/blog/index.php/2008/04/18/yes-business-and-technology/ All these butcherings of my last name remind me of something that happened a few years ago. We were meeting with a large hospital near the west coast and, as I often do, I gave a few examples of my own experiences having "Damianakis" butchered (how can you not butcher such a ... http://www.netrics.com/blog/index.php/2008/04/16/stage-name/ Alas, this core matching problem is not limited to people names... it basically applies to anything and everything that is stored in your DBMS. For example, product names, vendor names, claims, applications, and the list goes on and on. No data is immune. This fundamental data matching limitation then spreads to ... http://www.netrics.com/blog/index.php/2008/04/15/lots-of-worms/ We often get asked what creates the business-data problems that Netrics solves... Why is database data not perfect? How can databases make mistakes? These business problems arise because of computers' well-defined limitations - after all, they're just fancy calculators. Calculators that can perform billions of operations every second - quite amazing when you think about it. Built ... http://www.netrics.com/blog/index.php/2008/04/10/root-cause/ Finally! I’m excited about the launch of our new blog. So, what’s this blog all about? Well, here at Netrics we’re passionate about the business and technology of data matching. An esoteric topic you might think, but as we’ll explore over the coming blogs-to-be, a technology that’s mission-critical for virtually ... http://www.netrics.com/blog/index.php/2008/04/08/welcome/