http://www.netrics.com/blog/the-monk-factor/ A High Definition View of the Business and Technology of Data Matching Thu, 24 Jun 2010 17:31:15 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.netrics.com/blog/the-monk-factor/comment-page-1/#comment-6 Database Management » Blog Archive » The Monk Factor Wed, 21 May 2008 03:50:20 +0000 http://www.netrics.com/blog/index.php/2008/05/20/the-monk-factor/#comment-6 [...] Pattishub wrote an interesting post today onHere’s a quick excerpt I came across this recent article in BtoB Magazine BtoB Magazine:“Marketers: Clean customer data a priority in 2008” By Carol Krol March 17, 2008 It’s great to see that simply collecting customer data is no longer good enough - the data needs to be usable to benefit the business. Refining customer data quality and access to customer data have emerged as two of the top marketing investment priorities of b-to-b CMOs this year. Half of b-to-b marketers plan to put more resources against cre [...] [...] Pattishub wrote an interesting post today onHere’s a quick excerpt I came across this recent article in BtoB Magazine BtoB Magazine:“Marketers: Clean customer data a priority in 2008” By Carol Krol March 17, 2008 It’s great to see that simply collecting customer data is no longer good enough – the data needs to be usable to benefit the business. Refining customer data quality and access to customer data have emerged as two of the top marketing investment priorities of b-to-b CMOs this year. Half of b-to-b marketers plan to put more resources against cre [...]

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