Netrics HD

Finally! I’m excited about the launch of our new blog. So, what’s this blog all about? Well, here at Netrics we’re passionate about the business and technology of data matching. An esoteric topic you might think, but as we’ll explore over the coming blogs-to-be, a technology that’s mission-critical for virtually every IT solution deployment.

The goal of this blog is to educate and evangelize while offering a “high-definition” view of data matching. This means we won’t sweep details under the rug, or obscure them with marketing-speak – we feel it’s important to see and understand how data matching works and the broad impact is has on IT solutions that businesses depend on.

I’ll certainly get ideas, suggestions and help from everyone here at Netrics… Here is a partial list of topics that I’ll cover in upcoming posts:

• how does inferior matching performance adversely affect a company’s bottom line?
• real-world examples of organizations’ failures to make effective use of structured data due to matching issues, and the impact of these failures on the ability to conduct business
• how ineffective data matching hampers organizational compliance efforts, resulting in increased regulatory issues with government agencies
• why is real-time error-tolerant matching computationally expensive?
• what is deterministic matching? what is probabilistic matching? how are they different?

And of course, I’ll look to you, the readers, for comments, feedback and topics of interest. I’m very excited to have a medium to talk about these mission-critical business problems and the innovative mathematics that Netrics developed to solve them.