The truth is that achieving a single view across the enterprise, is key to running your business.  The effective management and governance of master data is both an opportunity and challenge for many large enterprises.  The Gartner Master Data Management (MDM) Summit highlights key trends and identifies best practices, technologies, software tools and vendors that will guide you through successful implementation of your master data management initiatives.

Organizations use MDM to accelerate enterprise agility, promote operational efficiency, achieve competitive differentiation, support enterprise transparency and ensure corporate compliance.  Knowing where to start -- understanding the business case -- planning the effort -- and selecting the right tools and platform - will help you avoid common pitfalls from early adopters.