Maximize the value and effectiveness of member programs
Today's membership organizations have a major challenge to keep up with the wealth of data associated with each member. First, you have all the data on your members themselves. But you also have affiliates and the complex task of making sure each member gets the benefits they're entitled to - and only the benefits they're entitled to.
It's not as straightforward as it may seem. For example, just because you have a name in your database, does that mean you have a member? Suppose the Chris Donald who signed up for your free introductory offer in April, also signed up for it again in May - as Chris O'Donald. Will your membership application recognize the similarity? How many times can you afford to give away the free gift or discount to the same person?
The fact is, your membership database may be filled with numerous duplicates, whether intentional or not. Either way, duplicates can be costly. And the problem gets worse when you try to align your database with affiliates. Erroneous or incomplete information makes it nearly impossible to find matches across databases. The result is a weak or ineffective program-one that could be draining you of potential revenue and eroding member confidence.
Netrics helps you accurately identify members and coordinate benefits
Netrics can help you uncover duplicates and other database problems with unparalleled precision, helping you to deliver more consistent services, generate more accurate and useful internal reports, and coordinate benefits better with your affiliates and partners. The key is in our exclusive technology.
The key is the Netrics Matching Platform, which recognizes subtle similarities in data, much the way human beings do. It can then automate decision processes, based on all of the information available in the data records, to decide if these similarities add up to a "match". The result is that more real matches are found automatically, with fewer false matches.
» Learn more about Netrics Intelligent Record Matching Technologies...
We leverage this exclusive technology to offer a full range of services to reconcile duplicates, correct errors, enrich data, and standardize formatting to maximize quality in the foundation databases. Our experienced consultants work closely with your organization and 3rd party providers to ensure rapid implementation.
» Learn more about Netrics Data Quality Solutions...
Once data quality is achieved, we work to achieve successful data integration, supporting the creation of composite master data sets, linking records accurately despite inconsistencies in the way data was originally recorded. These provide a more complete and accurate view of the information you need, in order to maximize the efficiency and effectiveness of your programs. » Learn more about Netrics Data Integration Solutions...
With Netrics, users can find members the first time, every time despite having imprecise information. That's because Netrics delivers accurate results even when information is mis-typed, misspelled, truncated, altered, or recorded in variant forms.
» Learn more about Netrics Robust, Intelligent Search Solutions...
By enabling clean databases, accurate linking of records across multiple databases, and robust search, Netrics helps membership organizations: - Improve member satisfaction and loyalty
- Minimize fraud and abuse
- Enhance the effectiveness of marketing programs
- Maximize opportunities for affinity programs
- Improve coordination of member benefits with affiliates
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