Turn every customer search into a merchandising opportunity
Online shoppers who don't find what they want on the first try buy from a different website 75% of the time. Since "failed searches" typically run anywhere from 20 to 50 percent, your current search technology is costing significant sales revenues.
What's the problem? It could be that the customer didn't know the exact spelling of the item they wanted. Or perhaps they found the right item, but decided it wasn't quite right after all. But if you could capitalize on their initial interest, and merchandise a full range of products that are similar, you might still be able to still capture a sale. The key is being able to identify those products across all the databases in your product catalog. How is that possible without having criteria that match exactly? Or without hard-coding links between similar products that are constantly changing and going in and out of inventory?
It's possible with Netrics intelligent record matching technologies.
Netrics helps shoppers find the products they want - the first time, every time
Netrics can help you match shoppers with the products they want - even if they misspell the name in their original search, or don't like the first product they find. Our unique software has the intelligence to detect similarities in product names, features, and other characteristics so that you can present customers with multiple options they may want to purchase. So you not only improve your capture rate on initial purchases, but also open up opportunities for add-on sales. With Netrics, you can turn every search request into a merchandising opportunity. It's our exclusive technology that makes all the difference.
The key is the Netrics Matching Platform, which recognizes subtle similarities in data, much the way human beings do. It can then automate decision processes, based on all of the information available in the data records, to decide whether to present the data to the customer. That way we can discover products with valuable similarities that you can present to shoppers based on the words and phrases they type in a search. We can also match products based on popularity, special promotions, profitability, or other criteria you set to maximize the value of every sales opportunity.
» Learn more about Netrics Intelligent Record Matching Technologies...
The effectiveness of your online merchandising is also greatly affected by the quality of your data. Duplicate records, missing or incomplete records, and inaccurate information can all spell trouble when a shopper is looking for a product. Netrics can uncover duplicates and other quality problems and help you avoid these common data problems from recurring.
» Learn more about Netrics Data Quality and Data Integration Solutions...
To do that, we offer a full range of services, working with your organization and application providers to reconcile the duplicates, correct errors, enrich data, and standardize formatting to maximize quality throughout your product catalog.
By consistently finding the products your customers will be interested in, and ensuring quality data across all the databases supporting your business, Netrics helps e-commerce companies: - Maximize merchandising opportunities with every product search
- Find the right product every time, despite misspellings or other user errors
- Increase revenue per customer by weighting search results based on popularity or profitability
- Match promotions to shopper interest for stronger merchandising
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