 |  | | | Benefits
 Transform disparate data sources into valuable business assets
Clean and standardize data across master data and all data sources
Gain complete, unified views of people, products, companies, and transactions
Quickly access key business data for new applications
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Create the gold standard of data that drives your enterprise
A strategic goal for an increasing number of enterprises is to create "Master Data" — the one, true, gold standard for data that assures all systems, organizations, and users of getting consistent, accurate information to support their needs. But how can you create Master Data with confidence that it is complete and correct?
Netrics takes a holistic approach to enabling Master Data solutions, accurately unifying information from core business applications and databases — supporting the diverse data types needed to achieve consistent data across multiple functions, including finance, sales, marketing, and customer support.
Key barriers to creating Master Data, are inconsistent data formats, duplicate records, and missing or inaccurate information that may exist within the underlying databases. These undermine the quality of the Master Data, and make it more difficult to establish key relationships. Removing these obstacles is essential to the success of all MDM projects, and requires, essentially, establishing a baseline data quality, and completing a Data Integration program, to establish comprehensive, stable mappings between source transaction systems, the Master Data Repository, and other systems (such as business analytics) which use the data.
 | How Master Data is Applied
Master Data can be applied in many ways. For example, if your primary focus is on people, the master data may be applied to customer data integration (CDI). Master data principally revolving around objects or assets may be part of a product data management (PDM) solution. Or in some cases both people and products may require an even higher-level set of master data for complete enterprise integration management (EIM).
With this master data, you can then feed dashboards, business analytics, marketing campaigns, portals, and other strategic business initiatives. You can also enable existing applications to all draw from a common and reliable data source to improve supply chain collaboration, enhance customer relationship management, or streamline e-commerce.
In all cases, the foundation is a comprehensive and accurate set of master data. |
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This requires continuous processing in order to maintain a unified view of the business. Master Data solutions frequently require real-time (or near real time) processing of transactions to enable all applications to stay in synch as they use the Master Data repository. Errors or inconsistencies in transaction data can make it difficult for conventional software to match up and update the appropriate master record. The Master Data needs to be updated despite those issues, eliminating manual intervention whenever possible, overcoming errors, inconsistencies, or ambiguities.
The Netrics Real-World Matching Platform is uniquely suited to these demands. The Matching Engine finds likely matches between transaction data and the Master Data record, despite errors or inconsistencies. The Decision Engine can automate the decision whether an ambiguous transaction should be integrated, rejected, or held for additional research and manual review, taking advantage of all relevant information.
Of course, the technical facilities provided by Netrics software don't stand on their own. Instead, they represent a critical support mechanism for policies, standards, and business processes for maintaining data quality in such a tightly coupled environment.
Netrics offers technologies and services for MDM solutions, supporting the needs of systems integrators and large enterprises alike. Working in partnership with your organization, we can support you with technologies and implementation services, following a proven, vendor-independent methodology for planning and building a complete MDM solution.
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