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Matching Innovator to Use New Corporate Blog to Confront Top Industry Issues and Challenges PRINCETON, NJ, April 8, 2008 - Netrics, a technology innovator that makes imperfect data perfectly usable, today announced the publication of its corporate blog, Netrics HD. The company’s blog has launched with an entry from CEO Stefanos Damianakis that discusses some of the major business and technology issues related to the overarching problem of inherently imperfect structured corporate data.
Responding to C-level executive demand for commentary about this very real and pressing business issue, the company conceived of Netrics HD as a platform to deliver “high-definition” expert opinions on the state of the technology and the sometimes “fuzzy” problems that arise across industries from the inability to match structured data. Topics to be discussed in upcoming posts include: A tutorial series on how to align the problem of inaccurate data directly with business operations, providing a direct correlation between structured data and the ability to generate revenue Real-world examples of corporate failures to make effective use of structured data due to matching issues and the impact this has on the ability to conduct business The propensity of ineffective data matching to hamper organizational compliance efforts, resulting in increased regulatory issues with government agencies
Future installments of Netrics HD directly address both specific and general matching issues that pertain to vertical industries as well as general “rules of thumb” and best practices for ensuring that imperfect data issues are top-of-mind for executives at all levels. In a data-intensive business world, many enterprises and vertical markets are consistently beset by a critical problem – databases that are riddled with variations, inconsistencies and inaccuracies. Errors continue to be introduced as the volume of data increases, leading to decreased productivity, increased liability, increased costs and the sheer loss of revenue. This can apply across industries as varying as healthcare, government and e-commerce, but it all adds up to the same significant problem – companies simply lack the resources to manually manage their imperfect data. As a solution to this problem, the Netrics data matching technologies find and connect disparate data despite inconsistencies, incompleteness, variations and errors – giving organizations the ability to make business decisions based on imperfect data that is nevertheless usable. “Data is dynamic – it is always changing and taking on inconsistencies and errors every time new sources are added. This is an issue that at first seems minor but then takes on a greater importance as companies realize the revenue-generating value of their structured data,” said Damianakis. “Most executives I speak with on a daily basis have no idea that their corporate data is riddled with inaccuracies, which can prove devastating to a healthy, growing business. We developed Netrics HD to educate C-level executives about this issue and provide objective, timely tips and commentary on strategies and techniques to best to deal with it.” To visit Netrics HD and read more of Damianakis’ industry commentary visit: http://www.netrics.com/blog. About NetricsNetrics brings a totally new approach to making structured data – of any kind – usable despite its imperfections. The problem isn’t with the data; it’s the inability to accurately match data. Netrics matches imperfect data in real-time despite inconsistencies, incompleteness, variations and errors. Decision-makers at all levels of the organization, from front-line personnel to C-level executives, get information they can trust. As an embeddable technology, Netrics works with virtually any database, data source or application to quickly, easily and automatically turn data into a business asset. See www.netrics.com for more information. # # # |
