Single-day, On-site Challenge Makes Structured Data Usable Despite Imperfections ... at Zero Risk to Qualified Organizations

PRINCETON, NJ, May 9, 2008 – Netrics, a technology innovator that makes imperfect data perfectly usable, today issued The Netrics Challenge to businesses struggling with data imperfection. For qualifying companies, Netrics will prove that its Data Matching Platform™ does a better job of finding, linking and de-duplicating data than legacy systems – in a single day and at no cost or obligation to the qualifying organization.

In today’s intensely competitive business environment enterprise data is constantly evolving. Despite organizations’ best efforts to maintain the consistency of its structured data, it is nevertheless “touched” by countless users and affected by day-to-day business processes, making absolute data perfection simply not attainable. The solution is to effectively match imperfect data within and across databases, ensuring accuracy without burdening employees with time-consuming cleansing efforts that do not fully address the problem. By automating the matching of data and emulating the human decision-making process using mathematical modeling, the Netrics solutions quickly and efficiently link mission-critical data, ensuring that employees are free to concentrate on putting it to use.

“Imperfect data is a problem that many organizations do not realize they have, yet can have significant detrimental impact on their bottom lines,” said Stefanos Damianakis, president and CEO, Netrics. “Businesses that test our Data Matching Platform are consistently amazed by its ability to match their data effectively. We are so confident in our solution that we are willing to provide qualified companies with a risk-free demonstration of how our platform can revolutionize their data matching efforts.”

Netrics believes that its data matching technology will do a better job of matching structured data and identifying inconsistencies than the company’s current method. Qualified organizations will be provided with an on-site Netrics engineer that will install the Netrics system, load the company’s data and illustrate how powerful The Netrics Data Matching Platform is – right out of the box. This challenge is done at no cost and with no obligation to the participating organization. Organizations interested in participating in The Netrics Challenge should contact Dave Ireland at Netrics or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . For more information, visit www.netrics.com/challenge.

About Netrics

Netrics brings a totally new approach to making structured data – of any kind – usable despite its imperfections. The problem isn’t with the data; it’s the inability to accurately match data. Netrics matches imperfect data in real-time despite inconsistencies, incompleteness, variations and errors. Decision-makers at all levels of the organization, from front-line personnel to C-level executives, get information they can trust. As an embeddable technology, Netrics works with virtually any database, data source or application to quickly, easily and automatically turn data into a business asset. See http://www.netrics.com for more information.