Increase Sales Effectiveness and Customer SatisfactionCRM systems such as Salesforce promise to improve sales efficiency and effectiveness by providing salesmen and sales managers with consistent, accurate information about leads, prospects, and customers. Once a customer is converted, CRM helps companies manage effective marketing programs, and to maximize revenues and profitability throughout the customer life-cycle. Customer satisfaction is improved, because even large companies can deliver personalized service, based on the customer history stored in the CRM. That is, if the data is consistent and accurate. And if the business can actually find the data it needs. Too often, CRM delivers only a fraction of its promise because data is inconsistently entered or maintained. Multiple sales reps contact the same customers; organizations, locations, titles, and the business names of the customer are constantly shifting or inconsistently entered. The result is often duplicate records. Such duplicates fragment information about sales history and the sales process, and can lead to incorrect sales and marketing decisions. Unless you use Netrics. Netrics "Get Clean, Stay Clean" process helps your CRM deliver the benefits you're paying for. It can identify duplicate records, and automate the process of consolidating them. Netrics helps your sales reps find the data you've already captured, even if names have changed or were inconsistently entered. Duplicates are less likely to be created. And Netrics can operate in the background, reviewing new records being added to your CRM, and flag those which are likely to be duplicates. When it comes time to link CRM information to other enterprise systems, Netrics ensures that linkages are accurate and complete, even if the underlying information is inconsistent. More linkages can be performed automatically, with less need for manual review.
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