Link

Accurately link inconsistent content

In today's complex, multi-business unit, multi-product, global enterprises, linking information is critical to getting an accurate view of what's really happening.

At its core, linking is simply finding two or more records that represent the same entity, whether it's a person, product, distributor, partner, etc.

Conventional data integration software does a good job of bridging structural differences in the way entities are represented in different databases.  But if the content of the normalized records is inconsistent, DI software may fail to match corresponding records.  So, it's not surprising that the best software for finding data is also the best at linking it, working in tandem with your DI or MDM solution.

Netrics advanced technology finds more records representing potential links, despite inconsistencies and errors in the source data that fool conventional software.

Netrics then provides accurate similarity measures...that approximate how a human would perceive it. You can automate a decision based directly on these measures, or  deploy  a model that the system actually learns  itself from examples provided by your own business experts. Either way, there's no complex rules-base to build, and accuracy has been proven better than even advanced probabilistic matching software that is much harder to deploy and optimize.

The bottom line: better links with fewer mistakes and less need for manual intervention.