Press Releases

Leading Industry Analyst Firm Positions Netrics

Evaluation Based on Completeness of Vision and Ability to Execute

PRINCETON, NJ, June 11, 2009 - Netrics, a technology innovator that makes imperfect data perfectly usable, today announced that it has been positioned in Gartner, Inc.'s June 2009 "Magic Quadrant for Data Quality Tools," report, authored by Ted Friedman and Andreas Bitterer. Gartner predicts that the data quality tools market will experience stronger growth than many other software markets, the result of significant attention being focused on information governance and cost optimization.

The quality of corporate data is a recurring issue, with inaccuracies, variations and inconsistencies creating major problems for organizations in virtually every industry. Whether the requirement is to find data, such as looking up a name in a watch list; clean data, by identifying duplicates in a CRM; or link data as part of a MDM application that matches new data records to a reference list, the ability to accurately match data contributes significantly to an organization's ability to manage data quality.

"Data quality functionality is also being recognized as a fundamental component of offerings in many related software markets, such as data integration tools, MDM solutions and BI platforms." The report notes that "data quality issues contribute to increased costs and data quality tools can be leveraged to directly reduce inefficiencies and waste by improving the productivity of people and the value of information assets."

The Netrics Matching Platform^TM provides organizations with a scalable solution that makes imperfect data usable - both within and between disparate databases - despite variations, inconsistencies or duplications that exist in the data. The advanced mathematical modeling capabilities in the Netrics technology automates the finding, cleaning, and linking of data, even data with errors, enabling enterprises to make better business decisions based on their data.

As an embeddable, real-time solution, the Netrics Matching Platform can be deployed on virtually every platform, operating system and database. This provides businesses with the flexibility and scalability to leverage best-of-breed matching technologies immediately and with a high degree of accuracy.

"Gartner has recognized a critical trend in our industry," said Stefanos Damianakis, president and CEO, Netrics, "that Data Quality is now a bottom line issue. The beauty of Netrics is that we allow advanced data quality technology to be deployed directly in business processes across the enterprise, wherever it's needed to reduce inefficiencies or extract value from imperfect information."

The full Gartner Magic Quadrant for Data Quality Tools report can be purchased at http://www.gartner.com.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Netrics

Netrics brings a totally new approach to making structured data - of any kind - usable despite its imperfections. The problem isn't with the data; it's the inability to accurately match data. Netrics matches imperfect data in real-time despite inconsistencies, incompleteness, variations and errors. Decision-makers at all levels of the organization, from front-line personnel to C-level executives, get information they can trust. As an embeddable technology, Netrics works with virtually any database, data source or application to quickly, easily and automatically turn data into a business asset.

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